Kurumsal De\u011ferde Yan\u0131lsama
\n\u00dcRET\u0130M, TEMS\u0130L VE B\u0130L\u0130\u015eSEL H\u0130YERAR\u015e\u0130
\nKurumsal yap\u0131larda de\u011ferin nas\u0131l alg\u0131land\u0131\u011f\u0131, \u00e7o\u011fu zaman de\u011ferin nas\u0131l \u00fcretildi\u011finden ba\u011f\u0131ms\u0131zd\u0131r.
\nBu kopu\u015f tesad\u00fcfi de\u011fildir; bili\u015fsel ve yap\u0131sald\u0131r.
\nAra\u015ft\u0131rmalar \u015funu a\u00e7\u0131k\u00e7a g\u00f6steriyor:
\n\u0130nsan zihni, \u00f6l\u00e7\u00fclmesi zor olan\u0131 de\u011fil, anlat\u0131lmas\u0131 kolay olan\u0131 daha h\u0131zl\u0131 referans al\u0131r.
\nBu durum bireysel bir zaaf de\u011fil, evrimsel bir mirast\u0131r.
\nN\u00f6robilim perspektifinden bak\u0131ld\u0131\u011f\u0131nda, insan beyni karma\u015f\u0131k \u00e7\u0131kt\u0131lar\u0131 de\u011ferlendirmek yerine, temsili ipu\u00e7lar\u0131 \u00fczerinden karar vermeye e\u011filimlidir.
\nBu, Daniel Kahneman\u2019\u0131n tan\u0131mlad\u0131\u011f\u0131 \u201cB\u0130L\u0130\u015eSEL KEST\u0130RME YOLLARIN\u201d (heuristics) kurumsal hayattaki kar\u015f\u0131l\u0131\u011f\u0131d\u0131r.
\nTam da bu y\u00fczden i\u015f d\u00fcnyas\u0131nda \u015fu asimetri olu\u015fur:
\nD\u00dc\u015e\u00dcK \u00dcRET\u0130M + Y\u00dcKSEK ANLATI \u2192 HIZLI G\u00d6R\u00dcN\u00dcRL\u00dcK
\nY\u00dcKSEK \u00dcRET\u0130M + D\u00dc\u015e\u00dcK ANLATI \u2192 GEC\u0130KM\u0130\u015e FARK ED\u0130LME
\nBu durum \u00e7o\u011fu zaman ahlaki bir sorun gibi ele al\u0131n\u0131r.
\nOysa mesele ahlaktan \u00f6nce bili\u015fsel ekonomidir.
\nY\u00fcksek d\u00fczeyde \u00fcretim yapan bireyler, zihinsel kaynaklar\u0131n\u0131 problem \u00e7\u00f6zmeye, sistem kurmaya ve s\u00fcrd\u00fcr\u00fclebilirlik yaratmaya ay\u0131r\u0131r.
\nBu bireylerin bili\u015fsel y\u00fck\u00fc y\u00fcksektir.
\nDolay\u0131s\u0131yla temsil ve kendini anlatma, onlar i\u00e7in ikincil bir faaliyet haline gelir.
\nBuna kar\u015f\u0131l\u0131k, d\u00fc\u015f\u00fck \u00fcretim kapasitesine sahip bireyler i\u00e7in anlat\u0131 bir \u201cek faaliyet\u201d de\u011fil, ana faaliyet halini al\u0131r.
\n\u00c7\u00fcnk\u00fc temsil, \u00fcretime k\u0131yasla daha d\u00fc\u015f\u00fck bili\u015fsel maliyetlidir.
\nBu noktada \u00f6nemli bir ayr\u0131m yap\u0131lmal\u0131d\u0131r:
\nBu ki\u015filer mutlaka bilin\u00e7li olarak ger\u00e7e\u011fi \u00e7arp\u0131tmaz.
\n\u00c7o\u011fu zaman kendi katk\u0131lar\u0131n\u0131 ger\u00e7ekten oldu\u011fundan b\u00fcy\u00fck alg\u0131larlar.
\nBu, psikolojide \u201cDUNN\u0130NG\u2013KRUGER ETK\u0130S\u0130\u201d olarak bilinen bili\u015fsel k\u00f6rl\u00fc\u011f\u00fcn kurumsal yans\u0131mas\u0131d\u0131r.
\nYani iki yapan\u0131n kendini on gibi anlatmas\u0131, \u00e7o\u011fu zaman kas\u0131t de\u011fil, alg\u0131 sapmas\u0131d\u0131r.
\nAs\u0131l problem burada ba\u015flar:
\nKURUMSAL S\u0130STEMLER BU ALGI SAPMASINI F\u0130LTRELEYEB\u0130LECEK MEKAN\u0130ZMALARA SAH\u0130P DE\u011e\u0130LSE,
\nTEMS\u0130L \u0130LE DE\u011eER YER DE\u011e\u0130\u015eT\u0130R\u0130R.
\nBU NOKTADA \u201cEVREN BO\u015eLUK SEVMEZ\u201d METAFORU ROMANT\u0130K DE\u011e\u0130L, S\u0130STEM\u0130KT\u0130R.
\nOrganizasyonlar, karar almak zorundad\u0131r.
\nKarar, veri yoklu\u011funda anlat\u0131ya yaslan\u0131r.
\nVe anlat\u0131 bo\u015flu\u011fu, en h\u0131zl\u0131 konu\u015fanlar doldurur.
\nB\u00f6ylece \u015fu tablo ortaya \u00e7\u0131kar:
\nDe\u011fer sessizde kal\u0131r
\nAnlat\u0131 y\u00fckselir
\nLiderlik, ta\u015f\u0131ma kapasitesinden kopar
\nUzun vadede bu yap\u0131 kendi \u00e7eli\u015fkisini \u00fcretir.
\n\u00c7\u00fcnk\u00fc anlat\u0131, s\u00fcrd\u00fcr\u00fclebilir de\u011fildir.
\nGer\u00e7ek \u00fcretim ise er ya da ge\u00e7 kendini dayat\u0131r.
\nBu y\u00fczden baz\u0131 kurumlarda ani y\u00fckseli\u015flerin ard\u0131ndan ani kopu\u015flar g\u00f6r\u00fcl\u00fcr.
\nSorun performans d\u00fc\u015f\u00fc\u015f\u00fc de\u011fildir.
\nSorun, performansla ilgisi olmayan bir \u015feyin performans gibi okunmas\u0131d\u0131r.
\nOlgun liderlik tam da bu noktada ba\u015flar.
\nOlgun liderlik; \u00e7ok konu\u015fan\u0131 susturmak de\u011fildir.
\nSessiz olan\u0131 romantize etmek hi\u00e7 de\u011fildir.
\nOlgun liderlik, bili\u015fsel hiyerar\u015fiyi do\u011fru okumakt\u0131r.
\nYani:
\nTemsil kimin i\u015fidir?
\n\u00dcretim kimin y\u00fck\u00fcd\u00fcr?
\nKim anlat\u0131yor \u00e7\u00fcnk\u00fc \u00fcretiyor,
\nKim anlat\u0131yor \u00e7\u00fcnk\u00fc \u00fcretemiyor?
\nBu sorular sorulmad\u0131\u011f\u0131nda, kurumlar yanl\u0131\u015f de\u011feri yukar\u0131 ta\u015f\u0131r.
\nYanl\u0131\u015f de\u011fer yukar\u0131 ta\u015f\u0131nd\u0131\u011f\u0131nda ise, sistem bir s\u00fcre sonra kendi a\u011f\u0131rl\u0131\u011f\u0131n\u0131 ta\u015f\u0131yamaz.
\nBu \u00e7\u00f6k\u00fc\u015f sessiz olur.
\nVe her zaman \u015fu c\u00fcmleyle ba\u015flar:
\n\u201cBiz bunu nas\u0131l g\u00f6remedik?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Kurumsal De\u011ferde Yan\u0131lsama \u00dcRET\u0130M, TEMS\u0130L VE B\u0130L\u0130\u015eSEL H\u0130YERAR\u015e\u0130 Kurumsal yap\u0131larda de\u011ferin nas\u0131l alg\u0131land\u0131\u011f\u0131, \u00e7o\u011fu zaman de\u011ferin nas\u0131l \u00fcretildi\u011finden ba\u011f\u0131ms\u0131zd\u0131r. Bu kopu\u015f tesad\u00fcfi de\u011fildir; bili\u015fsel ve yap\u0131sald\u0131r. Ara\u015ft\u0131rmalar \u015funu a\u00e7\u0131k\u00e7a g\u00f6steriyor: \u0130nsan zihni, \u00f6l\u00e7\u00fclmesi zor olan\u0131 de\u011fil, anlat\u0131lmas\u0131 kolay olan\u0131 daha h\u0131zl\u0131 referans al\u0131r. Bu durum bireysel bir zaaf de\u011fil, evrimsel bir mirast\u0131r. N\u00f6robilim perspektifinden bak\u0131ld\u0131\u011f\u0131nda, …<\/p>\n","protected":false},"author":2,"featured_media":539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[129,171,12],"class_list":["post-538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-farkindalikizbirakir","tag-kurumsalfarkindalik","tag-narratiqbrand"],"jetpack_featured_media_url":"https:\/\/narratiqbrand.com\/wp-content\/uploads\/2026\/02\/kimseden-daha-iyi-olmadiginizi-anlayacak-kadar-mutevazi-heskesten-farkli-oldugunuzu-kavrayacak-kadar-bilge-olun.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/posts\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=538"}],"version-history":[{"count":1,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/posts\/538\/revisions"}],"predecessor-version":[{"id":540,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/posts\/538\/revisions\/540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/media\/539"}],"wp:attachment":[{"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}