\u201cDo\u011frunun Pazar\u0131, Yanl\u0131\u015f\u0131n Sergisi\u201d
\nEski bir \u015fehrin ara sokaklar\u0131nda, her sabah ayn\u0131 saatte kurulan k\u00fc\u00e7\u00fck ama garip bir pazar vard\u0131. Bu pazar\u0131n ad\u0131 \u201cHik\u00e2yeler Pazar\u0131\u201dyd\u0131. Tezg\u00e2hlarda meyve yoktu, sebze yoktu\u2026 \u0130nsanlar burada duygu sat\u0131n almaz, aksine kendi do\u011frular\u0131n\u0131 satard\u0131.<\/p>\n
Tezg\u00e2hlardan birinde, elinde paslanm\u0131\u015f bir tart\u0131 ile ya\u015fl\u0131 bir adam dururdu. Ad\u0131 Hakikat Ustas\u0131\u2019yd\u0131. Her sabah, insanlar\u0131n \u201cbenim do\u011frum\u201d diye getirdi\u011fi paketleri tartar, dikkatlice incelerdi.<\/p>\n
Bir g\u00fcn gen\u00e7 bir adam, el arabas\u0131na doldurdu\u011fu y\u0131\u011f\u0131nla k\u00e2\u011f\u0131d\u0131 getirip ustan\u0131n tezg\u00e2h\u0131n\u0131n \u00f6n\u00fcne b\u0131rakt\u0131.<\/p>\n
\u201cBunlar benim do\u011frular\u0131m,\u201d dedi.
\nUsta ka\u011f\u0131tlar\u0131 a\u00e7t\u0131. \u0130\u00e7lerinde birbirini tutmayan onlarca fikir, yeni uydurulmu\u015f tan\u0131mlar, e\u011filip b\u00fck\u00fclm\u00fc\u015f ger\u00e7ekler vard\u0131.<\/p>\n
Usta, hafif\u00e7e g\u00fcl\u00fcmsedi:<\/p>\n
\u2014 \u201cDo\u011fru, gerekti\u011finde de\u011fi\u015ftirilen; yanl\u0131\u015f ise iyi pazarlan\u0131rsa kabul edilen bir \u00fcr\u00fcnd\u00fcr,\u201d dedi.
\n\u2014 \u201cSen do\u011frular\u0131n\u0131 de\u011fil, pazarlama stratejilerini getirmi\u015fsin evlat.\u201d<\/p>\n
Gen\u00e7 adam \u015fa\u015f\u0131rd\u0131:
\n\u201cYani yanl\u0131\u015f bile do\u011fru olabilir mi?\u201d<\/p>\n
Usta tezg\u00e2h\u0131n \u00fczerindeki teraziyi i\u015faret etti:
\n\u201cYanl\u0131\u015f, a\u011f\u0131rl\u0131\u011f\u0131yla de\u011fil, nas\u0131l sunuldu\u011fuyla de\u011fer kazan\u0131r. \u0130nsanlar\u0131n \u00e7o\u011fu ger\u00e7e\u011fi aramaz; kula\u011f\u0131na ho\u015f gelen hik\u00e2yeyi sat\u0131n al\u0131r.\u201d<\/p>\n
O s\u0131rada pazar\u0131 gezen insanlar, gen\u00e7 adam\u0131n tezg\u00e2h\u0131ndaki k\u00e2\u011f\u0131tlara ilgi g\u00f6stermeye ba\u015flam\u0131\u015ft\u0131. \u00c7\u00fcnk\u00fc her biri all\u0131 pullu ba\u015fl\u0131klarla s\u00fcslenmi\u015fti. \u201cYeni Nesil Ger\u00e7ekler\u201d, \u201cKi\u015fiye \u00d6zel Do\u011fru Paketleri\u201d, \u201cSana G\u00f6re Hakikat\u201d gibi parlak etiketler dikkat \u00e7ekiyordu.<\/p>\n
Gen\u00e7 adam bir anda pop\u00fcler oldu.
\nUsta ise sessizce tezg\u00e2h\u0131n\u0131 toplad\u0131.<\/p>\n
Tam giderken gen\u00e7 adama d\u00f6n\u00fcp son kez konu\u015ftu:<\/p>\n
\u201cUnutma evlat\u2026
\nGer\u00e7ek, sessizdir; pazarlamaya ihtiya\u00e7 duymaz.
\nYanl\u0131\u015fsa, g\u00fcr\u00fclt\u00fcyle satar kendini.
\nSen hangisini ta\u015f\u0131mak istedi\u011fine karar ver. Zira s\u0131rt\u0131nda ta\u015f\u0131d\u0131\u011f\u0131n ya a\u011f\u0131rl\u0131\u011f\u0131yla b\u00fcy\u00fct\u00fcr seni ya da utanc\u0131yla ezer.\u201d<\/p>\n
Gen\u00e7 adam el arabas\u0131na bakt\u0131.
\nTezg\u00e2h\u0131n ba\u015f\u0131ndaki kalabal\u0131\u011fa bakt\u0131.
\nSonra ilk kez vicdan\u0131n\u0131n sesini duydu.<\/p>\n
Ve o g\u00fcn anlad\u0131:
\nDo\u011fruyu de\u011fi\u015ftirmek m\u00fcmk\u00fcnd\u00fc, ama yanl\u0131\u015f\u0131n y\u00fck\u00fcn\u00fc ta\u015f\u0131mak uzun vadede \u00e7ok daha a\u011f\u0131rd\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cDo\u011frunun Pazar\u0131, Yanl\u0131\u015f\u0131n Sergisi\u201d Eski bir \u015fehrin ara sokaklar\u0131nda, her sabah ayn\u0131 saatte kurulan k\u00fc\u00e7\u00fck ama garip bir pazar vard\u0131. Bu pazar\u0131n ad\u0131 \u201cHik\u00e2yeler Pazar\u0131\u201dyd\u0131. Tezg\u00e2hlarda meyve yoktu, sebze yoktu\u2026 \u0130nsanlar burada duygu sat\u0131n almaz, aksine kendi do\u011frular\u0131n\u0131 satard\u0131. Tezg\u00e2hlardan birinde, elinde paslanm\u0131\u015f bir tart\u0131 ile ya\u015fl\u0131 bir adam dururdu. Ad\u0131 Hakikat Ustas\u0131\u2019yd\u0131. Her sabah, …<\/p>\n","protected":false},"author":2,"featured_media":487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[36,129,518,171,12],"class_list":["post-486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-algiyonetimi","tag-farkindalikizbirakir","tag-gercekveyanlis","tag-kurumsalfarkindalik","tag-narratiqbrand"],"jetpack_featured_media_url":"https:\/\/narratiqbrand.com\/wp-content\/uploads\/2026\/02\/Dogru-gerektiginde-degistirilen-yanlis-ise-iyi-pazarlanirsa-kabul-edilen-bir-urundur.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/posts\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=486"}],"version-history":[{"count":1,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/posts\/486\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/posts\/486\/revisions\/488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=\/wp\/v2\/media\/487"}],"wp:attachment":[{"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narratiqbrand.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}